Also known as online marketing, internet marketing is the digital form of promoting a brand and or selling products and services. It uses World Wide Web as its medium to advertise rather than the traditional radio, television, newspapers or magazines.
One of the services that we provide at Internet Marketing Direct is “internet marketing”. We specialise in six major internet marketing campaigns that is proven to be a useful tool to boost businesses and attract customers. We have competitive services in Search Engine Optimisation (SEO), Pay per Click (PPC), Content Marketing, Video Marketing, Email Marketing, and Reputation Management.
Search Engine Optimisation (SEO)
This is a process of getting traffic from free or natural search results on search engines. Primary search engines utilized by many such as Google, Bing and Yahoo provide search results based on what they consider as relevant to the users. To make the bases they do ranking for each content. SEO is about trying to rank higher in search engines to increase visibility. But how? To rank higher changes and updates must be done to your website so it is easier for the search engines to understand the content.
Pay per Click (PPC)
Also known as cost per click or CPC, Pay per Click is a type on internet marketing in which publishers get paid every time an advertisements or link is clicked. It is a way of paying to have people visit your site. PPC can be displayed specially to the most popular search engines mentioned above like Google, Yahoo, Bing, Baidu and Yandex. It can also be posted on social media like Facebook, Twitter, and Google Plus and even popular blogs and forums.
Known as a form of communication without selling, content marketing focused on creating and distributing valuable, relevant and informative content instead of pitching your product. The goal for this type of internet marketing is to attract and retain an audience and eventually make sales. Usually content comes in the form of written material, videos and audio.
In a digital age like we have now where almost all people spend so much time on the laptops, cell phones or tablets checking social media sites and other search engines, video marketing is the newest medium to reach out to customers. You tube is the second most visited sites around the world. Having said so people loves checking out videos. Why not? It is more appealing to some watching a video than having to read long notes. Videos can also be posted on social media sites like Facebook and twitter.
By the name itself, email marketing is the process that involves reaching out to current and prospective customers via email. Information that will be sent are advertising, promotional mails or any relevant information about the brand, product or services.
Building a good reputation is what every business aimed for. Nobody wants to have their good reputation being smeared by one bad review or comment. Reputation management is shaping up what the public thinks about you, your brand, your products and services.