Companies need to hire designers of web design in Brisbane in order to have their websites designed. Why do we need the right design? It is part of the marketing and will serve as the face of a certain company. We want our design to be organised, attractive and user-friendly—once a design meets that criteria, it will most likely sell compared to messy designs which will be often viewed as a scam. Let’s face it, websites with bad designs are often viewed as cheap and not trustworthy—this is why we have to get the right design for our sites and with that, we need to get the best web designers we can.
What kind of designs sell? We know that good looks are not the only requirement. Below is a list of qualities about a good web design.
It suggests something subliminal.
Research shows that what you see around you can make you do certain behaviours. For example, when you see Christmas decorations, you are more likely to feel happier and you feel more like giving and sharing compared to normal days. People seeing Valentine’s Day decorations tend to feel more in-love. When you choose images for your website, make sure to select the one with meaning and not just for the sake of putting images.
Do not offer too many choices.
People tend to be more confused if there are too many choices. Yes, choices are good but too much choices are confusing. Have you ever been to a market where the sales person gives you too many choices, you tend to take so long to finally come to a decision? Or you result to choosing nothing at all? For designs, it is suggested that you give a reasonable number of choices to avoid such confusion—no one wants potential clients running away due to an eerie number of choices.
Show the real product.
People want to see the product. The better the product looks, the more possibility of them buying it. In physical stores, people can check the product which is a benefit and you could do the same thing in the online setting. Have you noticed most online shops don’t really show the product? That is a huge mistake. To avoid that, take good photos of the product—every detail of the product. Try to act like a customer and think what they would like to see before purchasing. Once you get the ideas, post pictures and details of the product—it’s as good as looking at products in physical stores.
Always show what to do next.
You should guide your clients/customers on what to do next after choosing a product. Many websites have their “Buy Now” sign right? For sure, you are going to have one so there must be a next step. Provide links to the next step so people will know what to do. This must be as organized as possible. It is best that you put the word “Next” or label them with “Step 1” and so on.
Want to know more? You may want to enquire about this to the specialists of web design in Brisbane.