The Major Stages of SEO

This article details the major stages of SEO which are off-site SEO and on-site SEO

In a nutshell, Search Engine Optimization, or SEO, is a means to improve your website for it to appear nearer to the top position in the search results of search engines like Google or Yahoo. SEO companies in Brisbane and Gold Coast strive to do this each day.

seo

When you enter keywords on a search engine like Google, the results order is based on a complex set of algorithms. These algorithms consider a wide array of factors into account when deciding which website or blog should be in the top spots or succeeding pages.

If your website is optimized, it will give you a huge advantage over websites that are not optimized. It will greatly increase your chances of ranking higher in the search results.

What are the major stages of SEO?

SEO is far from a static process, it is a framework that comes with many processes and rules. For simplicity’s sake, SEO can be divided into two main stages:

  1. On-site SEO – the application of rules to your website to make it more search engine friendly.
  2. Off-site SEO – the promotion of your blog or website so it can rank better in search engines.

On-site SEO

There are a number of rules you can apply to your website in order to increase your search engine visibility. If you follow these rules properly, it will also increase the credibility and usability of your website or blog.

Additionally, the structure of a website is crucial for SEO. A properly optimized website can make your business grow exponentially. Ask yourself, what pages are missing from your website, and does it pass the quality standards of your customers? Don’t forget to consider the URL structure and navigation of your website. These factors are important for good SEO.

If you consider website structure and SEO guidelines seriously, then that would be sufficient for search engines like Google to trust your site. It’s not necessary to spend a huge chunk of time with on-site SEO, as well as over optimizing your website, because sometimes it could have negative effects on your website, like a lower ranking.

Off-site SEO

Other than the changes you can employ to your website, using on-site SEO, for it to rank higher, another way to improve the ranking of your website is to use off-site SEO strategies.

Off-site SEO is also known as link building, but a better term would be website promotion, because it takes more than link building to promote a website properly.

One of the biggest factors that determine the ranking of your website is the number of incoming links. These are a signal of trust, and depends on where the links are coming from. Are they coming from trusted and popular sites? Or are they coming from negative sources like paid links, link farms, and article directories?

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