Investing in Graphic Design: Is it a Good Business Sense?

It’s the era of creative marketing. If you want your business to spur, you have to do everything to make your marketing strategies more attractive. This is where graphic design comes in. Learn the how’s and why’s.

For some small businesses, the past few years have been a roller coaster ride due to the economic status. Most of them were cutting back and learned to do more with less and at the same time, they tend to make strategic decisions when it comes to capitalising money in advertising and marketing. The good news is that good graphic design makes an excellent business sense.

If you are not yet convinced that there is a reward to invest in the best graphic design Brisbane services, try considering the opportunity cost of a bad design. Bad graphic design does not only affect your brand in a bad way; it also scares off potential customers away. The best design on the other hand communicates important information about your business, products and services straightaway.  Bad design have the tendency of making probable customers tangled, sending them out of your store or business.

Here’s a fact though: Investing in the best design may cost more initially, but you’ll save more in the long run. For your benefit, here are the five smart graphic design Brisbane tips ideal for your small business:

Have a timeless logo design.

Excellent logo designs don’t just make a brand; they ARE              the brand. Ranging from outdoor signage and magnetic decals to business cards and letterhead, your logo will be the face of your business. The best graphic designers are able to create a logo that instantly suggests your business, thus creating an emotional connection with potential customers using the design elements such as the colour and typeface.

Outdoor signage

Announce your place of business with an outdoor sign.  You can advertise your products and services 24/7.  Investing money on professional outdoor signage is considered a smart business choice. Turn to a graphic designer and sign specialist to guarantee your design is easily read day or night.

Vehicle graphics

Convert your car into an advertising machine with vinyl window graphics or a full body car wrap. Vehicle graphics instantly attracts attention. Invest your money right away, and your graphic can last for up to seven years, while protecting your car’s finish from the elements. Watch your business fly with this method of advertising.

Magnetic business cards

Old-school paper business cards are a huge waste of marketing dollars as most cards end up forgotten in a desk drawer or worse, they are immediately tossed in the trash bin. Magnetic business cards with your logo and contact information can stick to filing cabinets, company break room fridges and home fridges, too. This makes your information will be immediately reachable.

Point of sale signage

The quickest way to upsell or increase your sales is through point of sale signage. In a nutshell, let your signage doing the talking for you in the form of powerful graphic design. A simple sign with a clean design will clearly promote your products, services and brand, thus providing the chances to upsell in group packages or other specials.

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Graphic Design: Laptops To Use

You can’t do your best graphic designs if you don’t have a powerful computer that will do all the processing. Know which of these laptops are best to use to get to the best graphic design results.

In recent years, laptops have evolved to the point that they can take on tasks desktops are normally being used for. These tasks may include games, watching movies in High-Definition resolutions, 3D applications and even quality graphic design.  Its main advantages will always be its portability and lightness. A laptop allows you to take your work with you while on the go, whether you’re a working for something or you just need to play your favourite games and watch movies.

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This article is going to give you some tips on what to look for in a laptop that you will be using for some demanding applications like graphic design Brisbane programs. For your convenience, here’s a check list that you should remember when shopping for graphic design compatible laptops:

  • What not to get

If you are searching for a new laptop or a portable work machine, never ever choose a netbook, regardless if it’s very light and appealing, since these systems are designed for people who are always travelling and thus need to be in touch with the online community. These systems can run basic office applications, but will wobble if you try to run Photoshop or even Corel Draw on them, since they don’t have that much power. Since most graphics designers work with multiple programs at the same time, you’ll need something that can handle multi-tasking which the netbook or Tablet PC cannot do.

Average laptops are ideal systems to use for these tasks. They will be able to run most applications and can even be utilised for basic graphic design Brisbane. These systems will help maintain their portability which means it can be carried to everyday meetings or classes and at the same time, they don’t climb that high on the price scale. Aside from doing basic graphics editing, you can still use them for entertainment and social media. A standard feature to look for in such laptops would be a hard drive of at least 300GB, 3GB or more RAM and a screen size of 15 inches or above.

  • The Storage

A good starting point is at a minimum of 500GB, since you’ll be storing large files and always need the extra space for future projects.

  • The Memory

Get a laptop with at least 4GB of RAM, but aiming higher will be better and will result positively in terms of performance.

  • The Processor

The CPU should be a multi-core from Intel or AMD. This allows you to multitask and jump from one program to the next without closing them in order to save up on system resources.

  • The Graphics

If you encounter a laptop with the up-to-date Ivy Bridge processor, then the integrated Intel HD 4000 graphics will be sufficient for a graphic design laptop, but if it’s not, then check only those laptops that carry a graphics card with at least 1GB of dedicated memory.

  • Screen Size

Affordable Graphic design Brisbane is all about the image and the final output. It is in that essence that you should find a screen size of 17 inches or up, since more pixel real estate will allow you to work much better.