There are only two goals you want to accomplish with your web design works. You either want to have your visitors leave your website upon landing or you want them to stay for the longest period of time. You can do two things to reach these things as well and it’s pretty simple, you make your website ugly or you can make your site stunningly beautiful. But of course, you want the latter, so let’s not mess around and follow these complicatedly simple tips.
Clean and professional logo
Your logo is a very important part of promoting your brand. Therefore, make sure that your visitors can easily see it on your website. As much as possible, use a high resolution image and place it on the upper-left corner of each of your pages. Also, it’s kind of a rule of thumb to link your logo to your main or home page so as to make it easier for visitors to navigate inside your website.
Using intuitive navigation
The most used navigation options in web design here in Brisbane or in any other website is through a horizontal bar along the top of the site. Now, to add more beauty to this, add secondary navigation options below the primary navigation bar on the left hand margin of the site which is also known as the side bar. Intuitive navigation plays a very important role because a confusing navigation will result to people quitting a page instead of solving it. Bottom line; don’t make it hard for your visitors.
Avoid clutter
These days, it’s very easy to overload websites with images. If it’s not regulated well, our brains could actually stop processing all the information it’s facing especially if it’s given a lot of options. So, to make your visitors stay, make sure to avoid multiple call-to-action or visual clutters. Too much graphics would hinder your visitors from seeing the real value of your website’s main content. Also, keep your contents’ paragraphs short. Typically, on most websites a paragraph should be not more than 5 lines.
Breathing room
Make certain spaces between your paragraphs and images so that your visitors could have time to breath. In effect, they will be able to absorb all the features and offers of your website. The control of white space throughout the website layout will make the viewers focused on the content as well as the control user flow.
Colour use
There’s no one way of giving tips on colours but if you want it to look an elegant and clean look, use neutral colour palettes. Using small dashes of colour for let’s say headlines or key graphics can help in guiding your visitors to the most important parts of the content.
You’ll find other useful tips on web design out there and you’ll end up being confused still. However, keeping things simple will actually help you gain more visitors. Make your website design complicated by making simple adjustments and don’t overload everything. Knowing what your visitors think is an important point to remember as well.
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