Here’s a million dollar SEO Brisbane question, how do search engines determine user experience? And here’s an answer that’s more than a million dollars, it’s through data collection and represent it as behaviour data. Yes, if you want to see certain signals in your rankings, you just have to look at your behaviour data as these figures will show how users are doing upon visiting your website. But wait, what are the specific areas that comprise the term. Well, they usually include the click through rate, navigational paths, duration, time, type of access and of course frequency.
Click through rates
One of the most visible elements that shows the quality of search signals is the click through rate. Huge companies like Google and Microsoft are developing tools as well as mechanisms in order to determine if a certain page receives a high or low CTR.
The values in CTR are mostly influenced by position since users are more inclined to click on the top results. It’s what we call position biasand it’s something that hinders experts from thinking that click through rates are useful ranking signals. However, there’s a good news about this, search engines actually have developed certain was to deal with this kind of problem. Microsoft founded the “cascade model” to combat bias analysis. This now made CTR a more practical tool for ranking signals.
Attractiveness in result
To speak of a good CTR can be considered relative. For example, a 30% click-through rate for a top result in Google won’t give you any surprise except if it’s a branded term. Similarly, using the same value for a competitive term will really be extraordinarily high if it’s placed between “high gravity” search features like an answer box etc.
The search result attractiveness isn’t an abstract problem. Once you do it right, studies on CTR can give a lot of values to a modern internet marketing entrepreneur.
Search result attractiveness is not an abstract academic problem. When done right, CTR studies can provide a lot of value to a modern marketer. Here’s a case study where I take advantage of CTR average deviations in my phrase research and page targeting process.
Knowing the value of CTR, Google also has made its own studies and changes that could affect the rankings of websites. They also have managed to solve the problems with position biases. In fact, this giant still studies the impact of the elements that affect the value click through rates in the movement of a website’s rankings.
As an SEO
Our goal here isn’t that hard. As part of our role in search engine optimization here Brisbane, we should to every effort to make the users click, engage and keep on coming back. This isn’t an easy task because you need to really work on certain strategies to make these things effective. It’s what makes SEO more exciting. Based on the user’s behaviour on our website, we can already tell if it’s going to rank well or not. It’s just a matter of analysis.