Complicatedly Simple, Web Design Killer Tips

There are only two goals you want to accomplish with your web design works. You either want to               have your visitors leave your website upon landing or you want them to stay for the longest period of time. You can do two things to reach these things as well and it’s pretty simple, you make your website ugly or you can make your site stunningly beautiful. But of course, you want the latter, so let’s not mess around and follow these complicatedly simple tips.

Clean and professional logo

Your logo is a very important part of promoting your brand. Therefore, make sure that your visitors can easily see it on your website. As much as possible, use a high resolution image and place it on the upper-left corner of each of your pages. Also, it’s kind of a rule of thumb to link your logo to your main or home page so as to make it easier for visitors to navigate inside your website.

Using intuitive navigation

The most used navigation options in web design here in Brisbane or in any other website is through a horizontal bar along the top of the site. Now, to add more beauty to this, add secondary navigation options below the primary navigation bar on the left hand margin of the site which is also known as the side bar. Intuitive navigation plays a very important role because a confusing navigation will result to people quitting a page instead of solving it. Bottom line; don’t make it hard for your visitors.

Avoid clutter

These days, it’s very easy to overload websites with images. If it’s not regulated well, our brains could actually stop processing all the information it’s facing especially if it’s given a lot of options. So, to make your visitors stay, make sure to avoid multiple call-to-action or visual clutters. Too much graphics would hinder your visitors from seeing the real value of your website’s main content. Also, keep your contents’ paragraphs short. Typically, on most websites a paragraph should be not more than 5 lines.

Breathing room

Make certain spaces between your paragraphs and images so that your visitors could have time to breath. In effect, they will be able to absorb all the features and offers of your website. The control of white space throughout the website layout will make the viewers focused on the content as well as the control user flow.

Colour use

There’s no one way of giving tips on colours but if you want it to look an elegant and clean look, use neutral colour palettes. Using small dashes of colour for let’s say headlines or key graphics can help in guiding your visitors to the most important parts of the content.

You’ll find other useful tips on web design out there and you’ll end up being confused still. However, keeping things simple will actually help you gain more visitors. Make your website design complicated by making simple adjustments and don’t overload everything. Knowing what your visitors think is an important point to remember as well.

Being Keen On Behaviour Data, Your SEO Brisbane Hint

Here’s a million dollar SEO Brisbane question, how do search engines determine user experience? And here’s an answer that’s more than a million dollars, it’s through data collection and represent it as behaviour data. Yes, if you want to see certain signals in your rankings, you just have to look at your behaviour data as these figures will show how users are doing upon visiting your website. But wait, what are the specific areas that comprise the term. Well, they usually include the click through rate, navigational paths, duration, time, type of access and of course frequency.

Click through rates

One of the most visible elements that shows the quality of search signals is the click through rate. Huge companies like Google and Microsoft are developing tools as well as mechanisms in order to determine if a certain page receives a high or low CTR.

The values in CTR are mostly influenced by position since users are more inclined to click on the top results. It’s what we call position biasand it’s something that hinders experts from thinking that click through rates are useful ranking signals. However, there’s a good news about this, search engines actually have developed certain was to deal with this kind of problem. Microsoft founded the “cascade model” to combat bias analysis. This now made CTR a more practical tool for ranking signals.

Attractiveness in result

To speak of a good CTR can be considered relative. For example, a 30% click-through rate for a top result in Google won’t give you any surprise except if it’s a branded term.  Similarly, using the same value for a competitive term will really be extraordinarily high if it’s placed between “high gravity” search features like an answer box etc.

The search result attractiveness isn’t an abstract problem. Once you do it right, studies on CTR can give a lot of values to a modern internet marketing entrepreneur.

Search result attractiveness is not an abstract academic problem. When done right, CTR studies can provide a lot of value to a modern marketer. Here’s a case study where I take advantage of CTR average deviations in my phrase research and page targeting process.

Google’s role

Knowing the value of CTR, Google also has made its own studies and changes that could affect the rankings of websites. They also have managed to solve the problems with position biases. In fact, this giant still studies the impact of the elements that affect the value click through rates in the movement of a website’s rankings.

As an SEO

Our goal here isn’t that hard. As part of our role in search engine optimization here Brisbane, we should to every effort to make the users click, engage and keep on coming back. This isn’t an easy task because you need to really work on certain strategies to make these things effective. It’s what makes SEO more exciting. Based on the user’s behaviour on our website, we can already tell if it’s going to rank well or not. It’s just a matter of analysis.