Search Engine Optimisation Brisbane, Strategies That You Shouldn’t Use Anymore

It’s tough fighting for a place in search engine optimisation Brisbane. All digital entrepreneurs and internet marketing company owners are struggling to outrank and beat their competitions. Updates are being thrown here and there and we are always talking about them. We have a lot of new SEO techniques these days that aren’t present in the past. However, you may still be using the old tactics. This is now your time to look back at your strategies. Why are there websites that don’t seem to move up? One of the most common reasons is this, that their publishers and promoters are still using the old methods.

It doesn’t work anymore. Old methods are a thing of the past and they shouldn’t be followed. If you aren’t aware of what these old methods are, feel free to read some of them.

Bulk links –This is the ancient method that started the search engine optimisation. It was simple as this; you just add links to your website without even thinking of the value or the domain where these links were coming from. As long as you have tons of links you’re good. However, with Google update called Penguin 2.0 which happened around May of 2013, this idea was immediately changed.  Today, building links is still here however, you don’t go into quantity but the quality of links that you are getting.  If you know how to fish high quality and relevant links, less is actually more.

Keyword filled contents – Before, if you’re writing content, the keywords should always be inserted and it should be in the right order. Now, with the presence of LSI or Latent Semantic Indexing, content writing has been changed all in attempt to create high quality ones. You can still insert your keywords yes but it doesn’t have to be in proper order always. And you can use synonyms that support your main keywords and Google will still read it as part of your keywords. With this, writers can stay away from using redundant words are a little more free to write down their contents without thinking much about the target keywords.

Links and contents (only) – There was a time when a website should only have a couple of things to rank well in Google, link and content. However today, it’s more than just that. Nowadays, you need social presence. Meaning, that you should have at least one mention on other niche related sites, has a lot of tweeter followers and re-tweets, tons of likes and more.  Social presence may have an indirect way of increasing your rankings but at the same time it’s the best way to gain more traffic which after all is the goal of SEO.

More page, higher rank –This is an old idea that must be removed in your SEO bank. Don’t ever think that you’d get a higher if you create more pages and put in just any content. If there’s one word that you should remember it is quality. It’s what Google wants and if you want to win their game, you have to abide by the rules. Create an interesting and high quality content and add it to your website or web 2.0 sites and other link building sources. Always think about quality and you won’t get lost.

This isn’t the end of the list. There are other old tactics that aren’t advisable in the modern search engine optimisation Brisbane. Just be updated and always keep on looking for what’s new. This is your only way to survive the raging battle in search engine dominance.

Brisbane SEO, Rising Of The Local Businesses

Local search engine optimisation has been around for years now. But today, with Google’s fan-made update called Pigeon, local SEO has been placed on spot light. Local SEO, in Brisbane for example has given more importance more than ever. It’s more than just simple internet marketing, it’s about focusing on the local businesses and we give credit to Google for that. It’s a new direction for those who have been in the field but has not touched and even prioritised local SEO marketing. However, for those who have been doing local SEO, the update was tremendously a huge advantage.

By these updates, we can see the direction where Google and probably the rest of the search engine giants are going. It has just kick started but in the coming future, local businesses will be rising and will become more important than ever. Here are some reasons why:

Google is in love with the local business. Some experts have noticed that these past couple of years or so, the search engine giant has shown favour on fresher, newer, smaller and more agile local companies.          Although the rankings are usually based on authorities and the history of the brand, Google at the same time want what’s best for the people and it gives the people what they want to the point of giving the most popular brands in the local scene.

Google also have chance to small time business owners to have their crafts rooted well. It gave them opportunity to stand up against mainstream trends and start to create an image starting on their local areas. Google is in love with the local, small time market which is why it offers powerful tools like Analytics and Webmaster Tools. Expect Google to focus more on these matters in the near future.

Google is individualising its results. You may have also noticed that the said search engine is now starting to “individualise” the results depending on the user. By logging into your account, Google can monitor the most common key terms that you usually search and gives you the results according to what you prefer to see. Also, this giant looks at your geographical location and search history to further increase its knowledge about your individuality and ultimately it gives you what you want without any hustle.

This is where local search engine optimisation becomes strong. While Google continues to grow and become more sophisticated, the demands of the users are also increasing. More and more people want their preferred results and it will not be long until Google will be able to answer this.

Google also loves mobile devices. Each year, the number of traffics coming from the use of mobile devices is rising and it has grown considerably high that even Google had to change its stand when it comes to reliable web design. This is also the same with SEO. As people are now using portable devices, people can actually do their searching while they are on travel. This affects the local market as well through what we call proximity searches. It’s a very promising area to look on in the coming years.  It’s a new direction where you SEO should be headed.

There are a lot of other reasons why local markets will become a huge success in the future and we can see the signs now. It will not long before we’ll enjoy what we are looking for.