If you want to be a star on the internet in terms of business, if you want to have a huge number of clients and of course increase sales and profit, you only have to remember two different words, SEO and Web Design. These are two different dimensions that will dictate your success. All you have to do is to make sure that they work hand in hand and not contradict each other. These tips from Brisbane SEO and Brisbane web design experts will change the way you look at internet marketing and eventually make you a star.
SEO or search engine optimisation is a process of making improvements in your website so that it will be visible to search engine results. Your ultimate goal here is to rank your website and reach the top of Google search engine results on a certain keyword. Making it on the first page isn’t enough; you have to work your way up.
Why do you have to do this?
Statistics reveal that websites found on the first page of Google’s SERP particularly the top three in the rankings are usually the ones that people open for information or if they want to buy something online. Most of these people disregard the remaining results and they don’t even go to the second page unless they are looking for something specific. With the help of proper SEO strategy, a website, no matter how simple can reach the top and beat even the biggest names in the internet.
Knowing web design
On the other hand web design has been existent since the beginning of World Wide Web. Basically with web design, you are creating an image online. It will be the representative of a person, business entity, group, organisation, school etc. How people see your website will determine the kind of personality that youhave, what services you give, what information your group conveys and what products your store sells.
Web design has evolved, continues to evolve and has become a major career in the world of internet. A lot of scripts have been created from simple to hard coded ones. It has also produced millions (or even more) of highly competitive websites ready for selling and giving information.
The perfect harmony
You can have a poorly designed website but a highly optimised one. Or you can have the most complex web design but not SEO friendly. It should be somewhere in between. Websites for SEO should be made in such a way that it would give the right information to its visitors. Its design should not irritate the eyes of the visitors and not overly designed that it overpowers the content of the website.
Harmonising a certain website for both the design and SEO is a challenge in the part of the owner. This can only be achieved through constant and clear communication between the web designer and the SEO analyst. Every step should be taken seriously and carefully. Page by page, each should make sure that both sides complement the other.
That’s the reason why it’s highly advisable that best search engine optimization in Brisbane and web design also in Brisbane should fall under one company. It’s the only way to ensure that this harmony is being maintained. These two things will make any website owner a star in his or her niche. A perfect harmony is needed to reach a perfect result and productivity.